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Heroes' Narrative 101
New to the Heroes' Narrative? This is where to start.2 hours | 10+ peopleThis training dives into the fundamentals of the Heroes' Narrative, a progressive narrative for Washington state. Participants will learn the basics of effective storytelling, how narrative builds power over time, and how to use the language in the Heroes' Narrative to build public will for campaign wins.
By the end of the training, participants will be able to:
- Integrate the Heroes' Narrative into communications
- Understand why values-based messaging and story are important
- Access the resources available through the Communications Hub and Heroes' Narrative
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Story Banking 101
Learn how to establish a culture of storytelling in your organization or campaign.2 hoursThis training dives into the essential components of building and maintaining a story bank, a database and strategy for collecting personal stories. Personal stories are powerful tools for changing hearts and minds and every organization or campaign should establish a culture of storytelling. Participants will learn the basics of a story bank system, explore strategies for integrating storytelling into community engagement or volunteer programs, and discuss ethnical storytelling practices to ensure relationships are built with the storyteller.
By the end of this training, participants will understand:- How to create to a story bank in their organization or campaign
- Ethical storytelling practices
- Why storytelling matters and changes hearts and minds
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The Mentor: Your Brand Story
If your audience is the hero, then who are you? The mentor.2 hoursThis training explores your organization or campaign's character, the Mentor. Since your audience is often the hero, an organization or campaign's brand must center itself as the Mentor archetype inviting your audience on an epic adventure. Participants will learn how to develop a basic brand story and audience analysis, workshop their own organization or campaign's character, and create a draft to take back to work.
By the end of this training, participants will be able to:- Understand the difference between the hero, villain, and mentor characters
- Identify the mentor archetype that best represents their organization or campaign
- Analyze their target audience
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Personal Narrative: Telling Your Story
Learn how to effectively tell your personal story and connect it to your audience's shared values and experience.3 hours...0MORE
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Public Speaking and Interviews
Practice giving a speech or media interview. Essential skills for a spokesperson.2 hours...0MORE
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Storytelling on Social Media
Learn how to elevate a narrative in 140 characters....0MORE
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The Role of Government
Learn how to communicate a positive narrative about government and civic empowerment2 hours...0MORE
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Workshop: Developing Your Campaign Narrative
This is a specialized workshop designed around your campaign.4 hours...0MORE
