messaging

We are a culture that values having all the answers. As progressives, we often believe the answers are complex and nuanced.

As 2016 approaches, we’re witnessing the emergence of another cycle of well-funded campaign messages. These are tested and re-tested, formed and re-formed, passed through focus group after focus group. The end goal is to find the winning words, those that poll best.

Special Guest: Anat Shenker-Osorio