The Heroes' Journal

We are a culture that values having all the answers. As progressives, we often believe the answers are complex and nuanced.

Here in Seattle, we’re lucky to have a community of nonprofit communicators that wear several hats. During election season, many of us work more closely with field program staff, or even lead field efforts for our organizations.

Most women are generally not surprised when they attend a community event designed to spotlight male voices and accomplishments. In fact, it’s such a default in the worlds of advocacy and public service that many attendees don’t even notice it.

As 2016 approaches, we’re witnessing the emergence of another cycle of well-funded campaign messages. These are tested and re-tested, formed and re-formed, passed through focus group after focus group. The end goal is to find the winning words, those that poll best.